CLIFF'S BURGERS

A commissioned project on Cliff’s behalf. Cliff was formerly un-housed and has been searching along with the help of others to find his “thing” and he seems to have found in preparing some amazing burgers at Farmer’s Markets in Arizona.

With him serving up these burgers using his name at the brand, I felt like it was only appropriate to capture his likeness as the primary branding mark. I created custom text for the accompanying brand name which gave way to a secondary mark resembling a burger. As for the rest of the branding, I wanted it to feel approachable, nostalgic & familiar so I chose a straightforward color palette of burger-esc colors and a second non-custom font that helped achieve a retro feel that hearkens back to tradition of serving up great burgers!