ABRUZZI'S PEPPERS

A hypothetical rebrand of an Ohio local legend - Abruzzi’s Peppers. Their Hot Peppers in Oil hit the scene in the 1960’s catching the attention of numerous Hollywood stars- so it felt fitting to re-imagine their brand in a way that was reminiscent of the 60’s & 70’s but also classic and enticing like the peppers inside.

This new take pays homage to Abruzzi’s historic past - maintaining the inclusion of a trumpet - a nod to their founder Guerino "Greenie" Abruzzi an accomplished trumpet player and restaurateur. Though this design is rooted in Abruzzi’s history - it was done with the intention to serve up this timeless flavor to a new generation.

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